VISION: That children in every family have their own books at home so that they may become better readers, perform better in school and do better in life.
MISSION: Big Rig Books is a mobile literacy outreach initiative focused on fostering recreational reading beyond the classroom by encouraging reading and providing books for children and families in economically challenged, underserved communities and underperforming schools.
"I didn't like reading and now I do. Thank you, Big Big Books".
“I have never seen my students so excited about reading! What a joy to witness my intensive reading students become excited about being able to choose a book of their own liking and being able to keep it, FREE! I can’t express my gratitude enough. This is the beginning of their own personal library”.